Over the years I have learned so much about running my photography business on Facebook. If I could go back to 2007 when I started my business and do things so differently. I have taken so many courses on how to use social media for my business. I am glad that I have because I really changed how I write posts, how I post, when I post. Here are a few mistakes that I have made over the years and I see other photographers continue to make.
1. Post too many photos of a preview. When you are posting a preview from a clients session you don't have to post every single photo from that session. Choose 2-6 of your favorite and best photos from that session. Remember future clients are seeing these photos... you want to post the best of the best... the cream of the crop. Also sometimes people get bored looking through a ton of photos. Leave that to the client to post and it leaves a surprise for them also. 2. Worrying about the amount of likes or followers I use to worry about how many likes I was getting on a photo and I use to worry about how many followers I had. Then I learned that its better to have 5 Quarters then 100 Pennies. In other words its better to 5 good followers that engage on your Facebook page than 100 that don't do anything. 3. Not posting often enough If you follow my Facebook page you notice i post EVERY SINGLE DAY! I post about photography, social media, about my life, introduce myself, what I am working on. My followers get to know more about me and there is a better chance my Facebook page will show up in my followers news feeds. 4. Automate and scheduling. So when I started posting every single day I noticed that I just didn't have time to come up with posts. I was wasting sometimes up to 30 mins trying to figure out what to post. Now I take one day a month and plan one post every single day for a whole month. That I am posting every single day and not wasting time trying to figure out what to post. Facebook has recently banned all 3rd party scheduling apps like Hootsuite. But have no fear! Facebook has a scheduling app that you can use. Actually they want you to use it! 5. Be yourself When I started introducing myself and telling people about myself I noticed that these posts do really well on my page. Your followers want to know about you. A few times a week I try and let my followers into my life and who I am. You don't have to reveal everything about your life. But that's what people want on Facebook they want the real! I hope these facebook tips help you grow your photography business on facebook! Paige
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Oh Instagram!! how come don't you show our posts to ALL our followers?
You see Instagram is like a 8 lane highway.. at first it was great because everyone could use all 8 lanes... but then Instagram was like "wow so many businesses are getting free advertising from us" So then they said "if you pay for advertising.... we will let your followers and others see your post more often" so.. all of who are using it for free are all now in ONE lane of the 8 lane highway and those who pay are now more spread out and the more you pay the better the lane you will be in! Here are a few tips to help you get your Instagram posts noticed by more of your followers 1. Post Consistently: Post every single day. At least twice a day. And post at different times every day. Today if you post at 7 am and then tonight at 6:30. Then tomorrow post at 8 am and 9pm. Mix it up. Also when you post don't post at 7am and then another post at 7:30am. You need about 2-3 hours between the 2 posts because posts that are that close to each other will compete with each other. 2. Use better photos. Use stock images... not free cheesy ones.. rather styled stock photos. There are so many websites that you can get nice, clear, styled, photos for free. I am part of a monthly subscription group that I get 30 stock images every month. As I use those photos I noticed that my grid is looking more uniform. 3. Rethink your hashtags. Instagram allows you to use up to 30 hashtags per post which is great... but don't use all the hashtags. Most businesses use 7-10. Plus many followers do not want to see One photo with 30 some hashtags. Don't use the most popular hashtags because your post will get lost. Use less popular hashtags because you will get more followers. Also don't use random or never used hashtags because then your post will never get seen. 4. Stay engaged. Instagram is all about building relationships!! So comment on other peoples post and the more you interact with people the more people will see your posts. I spend 15 mins here and there at least twice a day commenting a Instagram posts and connecting. Also if someone comments on your post you comment back... its building relationships according to Instagram algorithms and more people will see your post! 5. Plan your posts. At first I thought this was crazy. I don't have time to plan my posts. I don't have time to take an afternoon and plan my posts for the month.... but every day when I went to post it took me about 15-30 mins to figure out what I was going post. So I was in a course and I took the challenge. To take a Sunday afternoon and plan ONE post every day for a month. So I did it.. and you know what I found.. I had more time!! It took me a few hours on a Sunday afternoon... rather than 15-30 mins every day.. Now I plan my posts and my posts are better. 6. Use Instastories and IGTV. I hate making videos and going live.. but I am trying. But Instagram wants you to use these platforms inside their platforms. The more you use them the more they wil let people see your posts! I hope these 6 tips helps your followers see your posts more! |
PaigeI am just a girl who stands behind a camera who takes way to many photos asking the world to love my vision. Archives
January 2020
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